I had the opportunity to do a shoot with SOKA Studios in preparation for an upcoming drop. This is one of those instances where we found the common creative ground that felt natural for both of our brands.

After discovery, we landed on some prompts that we would use to guide us: Motion, Angles, and Product Variety. After delivering more than 30 final images, I feel like we hit the mark in a way that satisfies both of our creative visions.

We used motion blur to represent that this clothing is made to move in. But that wasn’t enough. We also had to place the clothing in an environment that makes motion mandatory, not just a choice. And by combining these two elements we were able to make the pieces feel at home, in a place where they were designed to be worn.